I Made A Whiteboard Explainer Video For A Brand Awareness Campaign

6 min readDec 18, 2022


It’s not a secret that video marketing has been on the rise for a while now. As more and more marketers have started to use this strategy, the quality of their videos has improved and some have even taken it to the next level by creating whiteboard explainer videos. If you’re looking for ways to stand out from your competitors, take a look at these tips.

What is an Explainer Video?

An explainer video is a short, animated video that quickly tells the story of your brand or product. Designed to be engaging and easy to understand, explainer videos are an effective way to introduce new audiences to your business.

The best explainer videos capture the viewer’s attention from the very first second and continue to hold it throughout the duration of the video. A great explainer video will clearly articulate the problem that your product or service solves, and then present the solution in an engaging and easily digestible format.

Whether you’re looking to increase brand awareness, drive website traffic, or boost sales, investing in a well-crafted explainer video can help you achieve your business goals.

Why Should You Make One for Your Brand?

There are several reasons why you should make a whiteboard explainer video for your brand. First, a whiteboard video can help to explain your brand’s story in a concise and engaging way. Second, a whiteboard video can help to build trust with your audience by showing them that you are an expert in your field. Third, a whiteboard video can help to increase brand awareness and reach new audiences. Finally, a whiteboard video is an affordable and effective way to create marketing content.

How Do You Make One of Those Videos?

There’s no one-size-fits-all answer to this question, as the process of making a whiteboard explainer video will vary depending on the specific goals and objectives of your campaign. However, there are a few key steps that are essential for all successful explainer videos:

1. Define your target audience and what you want them to take away from the video.

2. Create a script that clearly communicates your message in an engaging way.

3. Find the right voiceover artist to bring your script to life.

4. Find the right music to set the tone and create an emotional connection with viewers.

5. storyboard your video so you have a clear visual representation of how it will look and flow.

6. Edit your video until it’s tight, concise, and engaging from start to finish.

Types of Videos and How to Use Them

There are all sorts of videos you can use to promote your brand, product, or service. But not all videos are created equal. In this post, we’ll take a look at the different types of videos and how you can use them to effectively promote your brand.

Animated Videos:

Animated videos are a great way to grab attention and explain complex concepts in a simple and engaging way. They’re also highly shareable, so they can help get your brand in front of new audiences. When creating an animated video, make sure to keep your audience and message in mind. The visuals should be attention-grabbing and the script should be clear and concise.

Live Action Videos:

Live-action videos are another great option for promoting your brand. They allow you to show off your products or services in a more realistic setting and give potential customers a better idea of what they can expect from your business. When creating a live-action video, make sure to focus on quality. Use high-quality equipment and hire professionals if necessary to ensure that your video looks polished and professional.

Customer Testimonials:

Customer testimonials are one of the most powerful marketing tools available. They provide social proof that your product or service is valuable and worth investing in. When creating customer testimonial videos, make sure to choose satisfied customers who can speak positively about their experience with your brand. Also, be sure to edit the video so that it highlights the most.

whiteboard explainer video maker

Whiteboard Animation

Whiteboard animation is an engaging and visually appealing way to communicate your message. By using simple illustrations and a voice-over, you can explain your brand or product in a way that is easy for viewers to understand. This type of video is perfect for social media, your website, or even a trade show display.

When creating a whiteboard animation, it is important to keep your target audience in mind. What will they be most interested in learning about your brand? What questions do you want to answer for them? Once you have a clear idea of what you want to communicate, you can start planning out your storyboard.

The storyboard is the foundation of your whiteboard animation. It will help you visualize the sequence of events and ensure that everything flows together smoothly. To create a storyboard, simply draw out each scene on a piece of paper or use an online tool like Storyboard That. Once you have your storyboard complete, it’s time to start animating!

There are a few different ways to animate your whiteboard video. You can use traditional hand-drawn animation, digital software like After Effects, or even stop-motion with physical objects. Whichever method you choose, make sure the final product is high quality and polished.

Once your whiteboard animation is complete, it’s time to share it with the world! Post it on social media, embed it on your website, or send it out in email marketing.

Live Action

As a part of my brand awareness campaign, I decided to make a whiteboard explainer video. I think it turned out great! It was a fun and creative way to get my message across to potential customers.

In the video, I discuss the importance of choosing the right product for your needs. I also talk about how my product can help you save time and money. I hope that after watching the video, viewers will have a better understanding of what my brand is all about and why they should consider using my products.


Animated explainer videos are a great way to increase brand awareness and engage with your target audience. By using engaging visuals and compelling storytelling, you can capture attention and communicate your message in a concise and effective way.

When creating an animated explainer video, there are a few key elements to keep in mind:

1. Keep it short and sweet: The average attention span is only 8 seconds, so it’s important to make your point quickly and efficiently. An animated explainer video should be no longer than 2 minutes.

2. Use strong visuals: Humans are visual creatures, so using strong visuals is essential in grabbing attention and keeping viewers engaged. Make sure your video is visually appealing and easy to follow.

3. Tell a story: A good story will captivate your audience and make them want to see more. Start with a problem that your target market is facing, then introduce your product or service as the solution. Use humor, emotion, and suspense to keep viewers hooked until the end.

4. Add a call-to-action: The whole point of an animated explainer video is to get viewers to take action — whether that’s subscribing to your newsletter, visiting your website, or making a purchase. Include a clear call-to-action at the end of your video so viewers know what they need to do next.

Fictional Story

The client wanted a whiteboard video to increase brand awareness for their new product launch. I storyboarded and wrote the script for the video, which was then brought to life with animation. The end result was a fun and engaging explainer video that helped the client reach their target audience.

Product Demonstration

Product demonstrations are an excellent way to show off your product and get people interested in what you have to offer. In this whiteboard explainer video, we see a product demonstration for a brand awareness campaign that is both informative and engaging.

The video does a great job of breaking down the key points of the campaign and explaining how the product works. It also includes some fun visuals that help bring the concept to life. Overall, this is a well-produced video that does a great job of showing off the product and getting people interested in what the campaign has to offer.

Overall, I’m really happy with how the whiteboard explainer video turned out. It was a great way to increase brand awareness for the campaign, and I think it did a really good job of explaining the key points. The only thing I would change is the length — I would make it a bit shorter so that people can watch it all the way through without getting too bored. But other than that, I’m really happy with how it turned out! How do you feel about this? What are your thoughts? Voice your opinion…




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